Young people increasingly use less Facebook and use other newer social networks. According to the ‘Daily Mail’ article, one of the reasons is because of “parental and adult use of the site, other users ‘over-sharing drama’“. Facebook has spent 10 years getting more and more users and today is the most popular social network, and that means that the parents of the young people use it. In addition, more and more people is realizing the over-sharing of personal life that has this social network.
Young people prefer other types of networks, with more privacy and more freedom. They prefer to have their own social networks away from their parents. The use of these networks begins with young people and are just spreading to the entire population: this is the case of Facebook. It has almost 10 years of success among young people and this has led it to succeed among older people. Now young people are using most other networks such as Twitter and Instagram. In a few years, this two networks will be used by all the population if the example of Facebook happen again.
Young people lead the technological revolution and the rest of society takes a few years to reach them. Facebook is already used by the entire population, so young people are looking for new networks. If companies want to connect young people they must be always innovating. Social networks need to be always updated and offer new services if they want to have young audiences and young people looking for what’s new.
Here we can see the power that Facebook has: here is how a survey is spreading on this social network. As we see, thousands of users still use Facebook daily and the spreading of news on it is so fast.
Facebook has been updating these ten years, but nowadays it doesn’t call the attention of young people. The other social networks must avoid this because the young audience is the most important. It is a group very numerous and very much updated. Young people are a vital sector for advertising, which means that they are for the economic maintenance of social networks. It can be a very susceptible sector but the truth is that it is very difficult to reach them.
Newest social networks must try to been updated and offer new services that can capture the younger public, because that means that the rest of the population will follow them. Having young people, social network’s success is sure.